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Creating content takes time and effort. Sometimes… a lot of times… it’s difficult to come up with content on a regular basis.
That is part of niche marketing and it comes with the territory. However, when content creation is at its peak… you want your posts to be clicked on and read.
After all… you spent a lot of time thinking about what to produce, so you definitely want people to see the results.
The First Phase of Getting Your Content Noticed
Without a doubt, the best way to get your blog content noticed… or any kind of content, is to spend time creating killer headlines.
Headlines are pretty much a make it or break it with regards to getting clicks on your content.
Blog posts and news articles use curiosity and emotion to get people to read the articles within the web posts… and the same goes for anything else we create.
Even getting the first position in a Google search doesn’t mean you will get more clicks than the number two or three articles if your headline doesn’t get the reader’s attention.
That’s why you really have to pay attention to what goes into your title.
5 Simple Headline Intros to Get More Clicks
OK… I confess. That headline is actually one of the types of titles you want to use to get people to click on your articles.
Creating list titles like: 17 Strategies…, 9 Reasons Why…, 5 Spicy Chicken Recipes…, etc., is one way to incite curiosity because readers want to know what these special techniques are.
Another powerful headline technique is to use the words “How to” in the beginning as this gives the feeling of learning something new. And people are always trying to learn new things.
In the same way as the “How to” headline, a similar strategy is to add “Learn” in front, so the title will read “Learn How to” and the effect is the same as “How to”.
Use words like “Strategies”, “Techniques”, “Tips”, and “Tricks” to give the idea that you will be revealing something totally new to your audience (and for many readers… it will be totally new).
Create headlines with strong adjectives like, “Powerful”, “Amazing”, and “Incredible”, to spark emotion, so that readers know that your article must be read.
Try to use the word “FREE” wherever applicable because people love to learn about free methods for doing anything. Warning! Don’t use FREE too often or you probably will attract a crowd that won’t purchase your products later on.
The Second Phase of Getting Your Content Viewed
In this section we will address an issue that is just as important as the headline.
We live in a time when video has become an important medium for many content creators. YouTube, Vimeo and other successful video platforms are where a lot of content is published… day-in and day-out.
Although headlines are also important for videos… they may not actually be as important as the featured image (also referred to as the thumbnail).
Images have become the deciding factor in many cases on which video a viewer will click on.
The same way that headlines arouse curiosity in online browsers, thumbnails arouse emotion in the video surfers as well.
Creating images that incite curiosity in online viewers is not a difficult thing. If you don’t know what your viewers are attracted to… just head over to your competition (make sure they are doing it right) and create similar images.
In the last couple of years, there has been a noticeable trend on YouTube that creators are spending a lot more time crafting attractive thumbnails.
In addition, channel art is also noticeably changing because people like nice looking things… even if the content turns out to be mediocre. The important thing is getting that initial click.
There are many tools out there to assist with image creation. I use one called Stencil, which gives you all the options you need to create killer images for any online platform.
With Stencil you can set up and save templates so you don’t have to create your images from scratch each time… and you have access to over two million royalty free images that you can use for whatever you want.
Create images with Stencil on:
- Facebook (All Sizes)
- Twitter (All Sizes)
- LinkedIn (All Sizes)
- Instagram (All Sizes)
- Pinterest (All Sizes)
- WordPress (Integrates with a Plugin)
- Google Chrome Browser
- Custom Sizes (Create & Save for use any time)
The fact that image sizes come standard for all these platforms is proof of the importance of images in the first place.
Consider sites like Instagram and Pinterest that rely heavily on the placement of images within the platform. Sometimes people like those images and other times they become even more curious and take that extra step to visit your website.
Pinterest drives viewers directly to the page you want them to land on for that image. The image might be connected to a text or video article that leads to a product promotion which leads to a sale.
All that starts with an image… and there are some really good Pinterest tools to help you with arranging your images, so you can get more viewers and clicks on those images.
There are two main strategies to get your content noticed, clicked on, and viewed. When we combine these two together, they become a powerful two-step technique that can help drive more traffic to your pages.
Creating killer headlines is something that all content creators must learn how to do…
Great headlines cannot be compromised… it just has to happen.
Powerful images that stop viewers in their tracks is the second part of this equation. Without amazing imagery… your content is dead in the water.
Use Stencil to create amazingly attractive images and thumbnails for your content.
So… if you want your content to get noticed, start paying more attention to your headlines and your images.
And feel free to comment below to let me know how you feel about this topic.
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