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A successful blog is of course well-written, well-researched, and presents your ideas in an elegant format. But most importantly, a successful blog is one that people enjoy reading. And getting people to read your content is often the most difficult step in your blogging journey. This is why we’ve created this article to help you implement some strategies that will send new traffic to your blog right away!
Focus on Content – Don’t Forget “The King”
The first step to generating traffic with your blog is to put content first. In the blogging world, content is king. Sure, you may be able to drive traffic to your blog with some other strategies and get away with posting mediocre content sometimes. But the people that stumble upon your blog that way won’t come back.
When thinking about driving traffic to your blog, you need to think long-term. That means curating a blog that is a genuine pleasure to read, so that your readers become loyal, and come back to your writing again and again.
Besides, officials from search engines such as Google and Bing have expressed their desire to promote great content. It means that in the future, even more than now, having well-written content on your blog will be a great way to generate traffic through search engines. Which leads us to our next point…
Learn SEO To Get Noticed By The Search Engines
SEO or Search Engine Optimization is a much scarier term than it really is. Basically all it means is that you curate your blog in such a way that it gets noticed and indexed by search engines on the first three page results for a given keyword.
Think about it, when is the last time you searched for answers on Google past the 3rd page? Having search engines recognize your blog and show it on top is the main way that you can generate traffic to your blog.
So it may take a while, but you’re going to have to learn a little bit of SEO. If you are a new blogger, don’t worry, a lot of SEO knowledge can be gathered as you go. Just make sure to research current SEO practices, as these change a lot each year as search engine algorithms are updated.
Make SEO your priority for organic traffic, and traffic that comes to your blog from search engines will grow massively.
Get an SEO Plugin
If you are writing your blog with WordPress, there are a dozen different SEO plugins you can use to make your job easier. We would recommend the Yoast SEO plugin as it is one of the best out there in its free version, and updates regularly to support changes in search engines algorithms. This plugin will grade the SEO for your blog, and highlight the areas in which you should improve.
For example, it may suggest choosing another caption for your pictures, or adding more subheadings to your text. These are usually easy tweaks that most bloggers overlook which add up to make a massive difference to your search engine ranking. So get a plugin, and let yourself be guided on the path to better SEO.
Decrease your Blog’s Loading Time
Search engines want users to be satisfied with the blogs that are shown on the first couple of results pages. This means they don’t want spammy blogs, they don’t want bad content, and they don’t want an extremely slow loading time. In fact, having a page that takes ages to load, even if everything else about it is great, could really get in the way of your traffic generation because people will leave your site.
There are a couple of things you can do to improve the loading time of your blog. First, install some loading-time specific plugins. Next, install plugins such as WP Smush that will make your pictures take up less space while retaining similar quality. Remember, the writing on the blog itself is fairly light-weight. It’s media such as images and videos that make your page load speed take longer.
In addition, the theme you are using can drastically influence the loading time of your blog, too. Some free themes are good, but if you have the budget you can go for a well coded premium theme that was built for the type of site you have created.
Get Some Feedback on Your User Interface
We’re sure you’re a keen blogger who makes sure their blog is pleasant to navigate for others and offers real value to the users. That being said, there are a couple of issues which you may not be able to see for yourself. It’s like reading the same article over and over again.
Some typos might still slip through because after a while, you don’t see your own mistakes. So ask a friend to visit your blog and give honest advice on the user interface. Was it easy to find the posts they were looking for? To find the “contact me” page? Did it load fast? Were there any page-not-found incidents?
By collecting feedback, you can improve your blog which will also improve its SEO ranking, and drive more traffic to it.
Link it Up!
It’s called the net for a reason. Because everything on the internet is connected. Your blog is not an island, and it is only as strong as the connections which it establishes with others. In terms of SEO, this is understood in terms of links.
Your blog will rank much higher in search engine results if there are many other blogs linking back to it. Of course, if your blog is new, this will take a little time to establish. Here are some things you can do to link your blog up to the net faster.
First of all, always encourage comments on your blog. People should feel free to interact with you. This will make you new friends in the blogging community, and generate more traffic to your blog through links.
Second, make sure you engage with other people’s content too. Leave comments. Leave suggestions. Write emails to your favorite blogger. Make sure people know you exist, and that you are active in your niche.
Then, it may be a good idea to link to other blogs too. In fact, some SEO experts argue that every blog post you make should link to at least one outside source. While you don’t necessarily have to do that, it’s always a good idea to show appreciation for the work of others by linking to their blog posts in yours. Again, this helps link you up with the community.
Finally, look into writing guest posts on other blogs. A guest post is a post you make on someone else’s blog, which links back to your own website. Not only is this a good way to get readers from another blog coming to yours, it also increases your search engine ranking by creating more links to your blog. Win win.
Driving traffic to your blog is all about understanding SEO. So make sure the content is great, search engine optimized, and that your blog meets all the requirements for becoming a top search result on popular search engines. This is the main and the fastest way which you can generate traffic with your blog.
Please leave any questions or comments below…