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Digital marketing requires knowledge, action and strategy. In the beginning, you have to deal with the steep learning curve just to get past the noob stage. For some it can be a few months and for others it might take a few years. One thing you will eventually be forced to learn is how to create an online marketing funnel.
What Is An Online Marketing Funnel
On the surface you are learning a lot of different strategies you have to put together to learn how to make money online. If you pay closer attention, you will notice that you are actually creating a process of events that lead your prospects step-by-step until you make a sale.
What I just referred to is what is known as a funnel and these funnels can be used for many different reasons. If you want to get leads, you would set up a lead generation funnel. If you want to make sales, you would put together what is known as a sales funnel.
… And we can go on and on.
The one thing all these online marketing funnels have in common is that they all lead to a sale. After that, the goal is to continue down this process over and over to generate as much revenue as you can for your business.
… And of course this can only be done by having valuable products for your niche. Otherwise, you will make a few sales initially and over time your profits will plummet.
Email Marketing Sales Funnel
Have you ever heard the phrase, “The money’s in the list.”? Well, for many, many online entrepreneurs it certainly is. This is a simple, yet extremely powerful internet marketing funnel.
The purpose of an email marketing funnel is to collect email addresses, also known as email subscribers. By collecting email addresses of people who are interested in your niche, you increase the chances of earning commissions from their purchases later on.
Once you acquire a subscriber, you then send a series of emails to them daily or weekly with value packed promotional content that they can purchase. The benefit for them is to learn new info that will help them in some way while you earn cash pay outs for your business.
Believe it or not, the initial goal of an email marketer is not to get a sale, but to get a lead to sell to later. This is one of the most important marketing strategies you should implement in your business because you are actually building your own traffic system that will work for you, daily, in the near future.
Building a list is a sure-fire technique to start earning daily commissions in the future. It does take a bit of patience in the beginning and it can cost money to build your list, but the future benefits are worth it.
The Affiliate Marketing Sales Funnel
As the email marketing funnel is the most basic of all funnels, the affiliate marketing funnel adds one or two additional steps.
Affiliate marketers are online entrepreneurs who follow the business model of promoting other people’s products for a commission. These commissions vary in percentage, but the goal is to market products in a variety of niches in order to create multiple streams of income and essentially earn commissions on autopilot (I’m sure you’ve heard that before).
Some examples of affiliate marketers are bloggers, Amazon sellers, and email marketers just to name a few.
The most common example of an affiliate marketing funnel is a basic squeeze page that leads to an offer. The offer is the product the affiliate is promoting to earn a commission. T
The first thing the affiliate does is to set up a squeeze page that offers FREE information that you can only get by entering your email address. And of course at this point the affiliate marketer collects your email and adds you to his mailing list.
The next step is to send you directly to the product offer in hopes that you will purchase, to generate a quick commission. If the prospect buys on the first instance, that is excellent. If the prospect doesn’t buy immediately, then the affiliate will engage in email marketing to promote other offers in the future.
The above-mentioned example is one of the most basic affiliate marketing funnels around. However, there are more advanced marketing funnels that help the affiliate to get more initial sales on the first attempt.
One key point to remember is that you should always try to build a customer list regardless of the funnel strategy you are using. You will need traffic to make sales… and what better traffic than people you know are interested in your niche?
The Tools You Need to Build Your Funnel
Building a funnel the correct way requires some type of funnel building software. You can build out your funnel with a WordPress website with the right plugins and a little knowledge on how to set up the necessary pages and link them together sequentially.
This is a difficult task for beginners, but it’s not impossible. I personally use a complete funnel building software that can build any type I want in a matter of minutes, literally, and I’m ready to send traffic.
I can build out my funnels from scratch or I can select ready made funnels that I just have to change the words and I’m good to go. This funnel software can also include sales pages, payment pages, and full membership style courses so that you don’t have to do any extra work, or use another system to create your products.
The funnel building software I use is Clickfunnels. This is an excellent software to use for anyone who is serious about their online business. I say “serious” because it is an investment and that is usually the one thing that turns most people away. It turned me away initially until I realized that it was the best funnel builder that I had ever come across… so it was worth the investment.
Using Funnels to Establish Your Online Business
In this article, I only mentioned a couple of the most popular sales funnels out there. There are many more and if you sit down and look closely at your business model, you will realize the type of funnel you need to bring in a prospect to generate a customer.
If you don’t have a funnel in place, then you may not have a good sales system in place to earn consistent profits. Take some time and map out a proper marketing sales funnel for your business, today.
To your success!
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