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One of the immediate flaws struggling online entrepreneurs have in their business plan is the lack of a backend profit machine. Depending on the first initial promotion to generate all your sales is a huge mistake.
The backend of your business sales strategy starts in the frond-end sales funnel and most likely, ends with email marketing. Email marketing is a powerful strategy that all internet marketers should implement within their online business model. This article will go over the importance of email marketing while mentioning some effective email marketing tips as well.
Importance of Building An Email List to Improve Sales
When asked what the most important asset of their business is, many if not all online marketers will tell you it’s their list. There are countless stories of how someone’s business was in trouble, they sent out a promotional email to their list and were able to save the business with the resulting sales.
Having a large, targeted subscribers’ list allows you the ability to earn commissions regularly on autopilot and become a wealthy affiliate marketer. When you set up a campaign to promote a product, chances are that only a small percentage of the people who view your promotion the first time will buy. Hopefully, you will at least break even.
… But, if you are able to collect the emails of all the people who didn’t buy, you can market to them later and many of them will purchase the initial product and other products later on. Once they are on your email list, they become your own FREE traffic source that you can market to whenever you want to. It’s really a win-win situation!
How to Build A List – The Marketer’s Main Survival Tactic
As the online marketer, it’s your job to stabilize your revenue stream by making it consistent. One excellent source of stability is building out your email subscribers’ list. There are several strategies on how to collect emails, but the core tool is a squeeze page.
The squeeze page is also referred to as a landing page. There are some basic differences between the two, but the main thing between the two is that they both have an opt-in box. The opt-in box is the place on the page where you ask people to input their name and email address. And if you want to simplify the page, you can just ask for the email address without the name.
The most important task is to capture the email address. After you manage to do this, you have just gained a new subscriber. And guess what? You can now email them with affiliate offers as often as you like. Just make sure to send beneficial product offers, or they will unsubscribe from your list.
Positioning Your Landing Pages for Optimal Conversions
The email marketer regards every new sign up as a conversion. Regardless whether or not an immediate sale is made, increasing the size of your list mathematically increases your monthly income. Although the numbers fluctuate from person to person, the industry standard is that you should be able to earn $1 per month for every person on your email list.
So where should you place your opt-in forms? Everywhere you can!
- Created products
If you have a website, you should have an opt-in form on your home page or side bar. Whenever you promote an affiliate offer, it’s advisable that you make it require for prospective buyers to first fill out their info on your squeeze page before directing them to the offer. If they buy, excellent… but if they don’t, you have them as a subscriber for later.
How to Market Products to Your List
Building a subscribers’ list usually takes time. When you start getting people on your list, you have to start sending messages to them regularly, otherwise your list will go “cold”. This means that your subscribers will forget about you and when you start sending new messages, very few will open your emails.
Find products within your niche that you can promote. Each week promote one or two offers to your subscribers to earn profits for your business. In the beginning, you probably won’t make many sales, but as you get used to the daily system you should start noticing consistency later on.
When you first get started, you will probably feel uncomfortable sending messages more than once a day. Get over it! Look at your inbox and think about how many emails you receive from the same marketers everyday. I can guarantee that it is somewhere between two and four emails daily. Start with two a day and experiment to see what works for your list after that.
What Kind of Info Should You Put in Your Emails?
Novice email marketers usually don’t know much about creating attractive emails. There are courses out there to help you with this, or you can do what most online marketers do and just recreate emails their competitors send to them.
Part of your due diligence as a digital marketer is to know what your competition are doing. It’s a good idea to subscribe to other lists in your market, and that way you can mimic their emails and send out similar ones to your subscribers.
This is what’s known as creating a swipe file. A swipe file is a collection of emails from you and your competitors to make it easier for you to create messages for your list. Any emails you send to your list that get opened by a lot of people, you want to keep to modify and use later on. The same goes for emails you received from competitors that you felt were interesting and eye catching.
Don’t leave everything to chance and don’t re-invent the wheel. Try to recognize what is already working in the market and add it to your business.
The Subscribers’ List Is An Important Asset for Your Business
There are so many reasons your business needs an email list and this article has only scratched the surface. These lists are now being used for online and offline business. Next time you go to a clothing store and they ask you to give them your email address at check-out, don’t be alarmed. Remember that you are an asset to their business and rightfully so.
That being said… get started on building an email list for your business today. If you already have one, then make sure you’re sending out messages as often as possible.
To Your Success!
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