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Copywriting is essentially the art of putting words on a page in an attempt to convert those words into sales for your business. When we think about copywriting, or “copy” for short, we often think about extremely long sales letters created to sell a product, but that’s where we’re wrong… it comes in many different forms. This article will mention 8 modern types of copywriting digital marketers use in their businesses all the time.
Every time you put a message on a physical or digital page with the intent of some sort of response, you are in fact creating copy.
Sales Copy – The Product of Direct Sales Marketing
Sales copy is probably the mother of all revenue based copywriting. At least if you consider direct sales marketing, it all goes back to the infamous sales letter. This type of copy used to show up in mailboxes and newspapers, but now with the internet, sales copy is the content you find in every product promotion… and it’s very expensive!
Nowadays, 100% text copy is unheard of… There are always various images and videos to add a bit of spice to the pages and keep the readers interested. The finished product may have changed, but the concept behind it is still the same.
Creating Copy for A Blog or Website
Blog posts and articles are perfect examples of copywriting at work. Whatever the reason for producing that specific content, the article writer has a set goal in mind. Some blog posts are put together purely for traffic and engagement of the blog audience while others are put together to generate revenue for the content creator. It’s words on a page conveying a specific message to a niche audience.
The same goes for websites centered around specific products. All the articles on the website are created in a way to cause the website visitors to want to know more about the products on the site. When results are favorable, some visitors will click through to one or more of the products and a purchase is made.
Ebooks are a common type of copywriting that digital marketers often use. These texts became very popular before video, but are still used frequently until now. Often times ebooks are used as free giveaways in exchange for an email opt-in.
Although people tend to prefer video more and more over written text, eBooks are a strong resource for online businesses. Sites like Amazon.com which are known for book sales, among other things, help to keep the eBook market alive. Therefore, creating eBooks is another common style of copy used by online marketers.
Email Marketing – Copywriting In Your Inbox
Emails are another example of copywriting in action. The first thing you have to do is capture your subscriber’s attention with a headline that screams “CLICK ME”. And that truly is the first obstacle to get around when it comes to emails.
When a subscriber clicks into the email, then the body of the text is available. Not to long ago emails were known to be about as short as an old Tweet on Twitter, but now they can be as long as an actual blog post. The whole idea is the same… get the reader to realize the importance of your message. After that you can direct them to a sale.
Video Marketing – The Invisible Copy
Although when watching a video on YouTube or Vimeo you usually don’t see the words, most likely the person on the video put together a script before shooting the video. That script is the “invisible” copy you are listening to and not reading.
Video has become huge in our time just for the simple fact that it takes away the “hard work” of actually reading something. In all fairness, videos have a lot of great effects that make it hard to turn them off and that’s why most content creators add video to their marketing strategy.
In some cases video is just recorded words on a screen, but it is still a powerful form of new wave copy.
Webinars – Listening to Live Or Recorded Copy
Webinars usually are very informative long form copy (very long). There is usually a lot of golden nuggets you can take from a webinar. It’s no big secret that 99% of the time, there is a sales pitch coming at the end, which makes it an extremely lucrative form of copy.
Believe it or not, online marketers sometimes spend weeks putting together the perfect webinar. Whether or not the content converts remains to be seen, but a lot of time goes into preparing a “simple” webinar presentation.
The alternative is to outsource the webinar to a professional copywriter, which will cost a pretty penny before you see any profits. However, successful webinars are known to quickly grant returns well into five and six figures quickly or over time.
Social Media Content “Copy”
All the popular social media sites use copy to engage viewers in similar ways. Text, images and video are the content that is used in posts, pins, tweets and chats all over the Net. The common denominator all of these platforms use is text.
Everything starts with the right text. There should be a headline that grabs people’s attention and hashtags that send your information to different niches audiences. But if you look at social media at it’s core, it still comes back to the standard written text. Whether it’s camouflaged in an image or a video, the text is still there.
When we think of paid advertisements, the first two sources that come to mind for marketers are probably Google and Facebook. There are many more, for sure, but these two are the ones that most internet marketers turn to before learning about the others.
The most important thing you will have to do when setting up ad campaigns on Facebook or Google is to input the text you want to represent your ad. Of course, you might be thinking about video ads, but that has been addressed in the video section and even video ads require headlines and some sort of written call to action (CTA).
Paid ads usually do not require a lot of text. And that’s part of the science of producing good ads… learning how to get people’s attention without writing a full page of content. The whole idea surrounding paid ads is to get the click and direct the reader back to the profit page, and that requires “Good Copy”.
The Importance of Copy And How to Cut Out The Middle Man
Experienced digital marketers know the importance of crafting good copy for their businesses… and newbies tend to learn very quickly.
Whether you’re in the profits or just getting started, paying for copy every time you need content created is almost impossible for the budget. Even bloggers outsource blog posts from time to time, but that’s usually just to fill in the gaps and keep a steady pace. Even still this costs money.
In some cases, technology has made it easy to create great copywriting content for your business in a fraction of the time. Nothing is perfect and all good marketers edit the finished product to fit their needs, but these programs do exist and tend to be extremely helpful and efficient.
The software I use to assist me in a lot of my sales copy is called Funnel Scripts. You can go here to read my Funnel Scripts Review to learn more about this copywriting software. In a nutshell, it will produce sales letters, webinars, emails, headlines for articles and sales letters, and a host of other types of copy.
Copywriting is a huge source for producing revenue generating content online and off. Whenever you hear the phrase “Content is King” just remember all the content they are talking about is different kinds of copywriting. It is the medium digital marketers use to bring eyeballs to their offers and generate profits for their companies. For more info on how to produce high quality copy for your internet marketing efforts, read my Funnel Scripts review here.
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