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Writing great content is a problem many digital marketers have difficulties doing. Bloggers need to do this daily and content creators must produce great copy to sell their products.
Realizing that copywriting is a part of every piece of content we create, it is extremely important to at least learn the basics of copywriting.
Creating content that persuades readers to take the next step is the goal of all forms of copy. Whether it’s a blog post, an email, or a sales letter, there is an end goal in mind.
Today… we are going to go over seven powerful copywriting tips that anyone can use to get their content noticed – even beginners.
Create Great Headlines To Arouse Curiosity
The most important part of any kind of copy is not the content within the body… It’s actually the headline.
Creating great body content is necessary to keep your readers interested in your offer, or information, but the headline is what gets them reading in the first place.
How many times have you opened an email just because the headline made you wonder what the sender meant from the title?
The headline is where all great copy lives or dies. If you can’t get the reader to open up your article or sales page, then you can’t make the sale in the end… It’s just that simple.
Taking the time to research what types of headlines grab people’s attention is the best way to get started creating great copy.
Write Naturally For Ease Of Reading
Many people don’t understand how to write great copy that is easy to read for their audience.
The purpose of creating content for the masses is to create information that everyone can understand… so, the best way to do that is to write for everybody.
Most will tell you to write how you speak… and that’s exactly right.
Think about how salespeople help people in stores. They talk to them in simple English, and they give them all the information they need to help them to decide on a purchase.
That is the same way you want to create your Copy. Write in a way that is easy to understand… and use local terms and idioms that are understandable to the general public.
The main point is to just write naturally and have fun with your content.
Write with Intent
Think about the purpose of creating your content before you create it. If you intend to sell a product in the end… then make sure your content does that.
Do not waste yours and the reader’s time talking about things that have nothing to do with what is intended.
Although the readers might continue to view your content, they will be confused as to what you want them to do.
Notice, I wrote “what you want them to do”… because in fact you are leading the viewer through the steps you want them to go through to reach a specific end goal.
That end goal could be signing up to an email list, becoming a member of a program, or purchasing a product.
Whatever the end goal is for your viewers… you must write your copy with that intention in mind.
Get to The Point Quickly
I mentioned briefly in the last paragraph that it is important to focus on specific information in your copywriting.
There still should be some type of introduction, body and conclusion… but make sure that from the point of the introduction you are sure to get to the point as soon as possible.
This doesn’t mean that you should start selling immediately… no, that isn’t what I mean.
The issue here is that you want to spend the majority of your copywriting content on the core information for your audience.
Focus On Benefits Not Features
People are emotional creatures and are better persuaded when they feel a desire to make a change.
We often make emotional purchases because we “want” things that we might not really “need”.
As a copywriter (or content creator) the goal of getting someone to want the thing you are promoting can be reached by mentioning the benefits of the product.
Try not to get caught up in labeling features, because most of the time no one really cares (sorry to be so abrupt).
Features tell us what’s inside a product… while benefits tell us what the product can do to improve our lives in some way.
Would a person who enjoys playing basketball buy a pair of high tops because of the leather and rubber on the shoe, or because it will make him feel like an NBA player floating to the rim… I think you know which one works the best… and it has, for years.
So, try to think of the benefits of your offer and include them in your copywriting.
Focus On Problems & Pain Points
Let’s face it… we all have problems and we are constantly searching for solutions.
Take the time to do a little research about your audience to learn the types of problems they are facing. Address those problems within your copy and they will pay more attention to your offer.
Problems could be learning new things or fixing something old. These are what are known as pain points… they don’t have to be drastic, just a problem that needs to be fixed.
If your product or offer addresses any pain points, then you should mention them somewhere in your copy, so viewers know that these problems will be fixed when they purchase your product.
Provide A Clear Solution With A Call To Action (CTA)
All copy should give a clear solution for potential buyers and have a clear Call-To-Action, so they know what to do next.
By focusing on benefits early on in the copywriting, readers will be emotionally attached to your offer and already have a desire to buy.
Addressing the problems your offer will fix is another way to increase the desire for the reader to take the next step.
After you have presented this great copy for all your potential customers, there is one last thing to do… solve the problem.
Tell the customer that you have a product or an offer that will solve all the issues addressed within the copywriting content… and they should take a specific action to get that solution.
Of course, there are extras that go into the process, but these seven tips will give you an unfair advantage over others in your field.
Copywriting is an essential part of digital marketing. Any content that is created to get a specific outcome from a group of people is considered to be a form of copywriting.
The end result of most copy is to get readers to make some sort of purchase… either immediately or later on in the near future.
Use these seven tips to improve your copy and start getting better results to your offers and promotions.
If you want to learn how to use software to produce killer copy directly from your computer, read the following article to learn about a powerful tool I use in my business.