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Blogging today is bigger than it’s ever been. There are literally millions of blogs out there on the internet, on every topic you can imagine. However, the blogging market is far from being saturated. Good blogs are rare and excellent blogs even rarer. Just because you put time and energy into your blog doesn’t guarantee it will succeed. You also need to excel in a few specific aspects of your writing and marketing. If you want to make waves with your blogging, there are a couple strategies which you can implement now. In this article, we discuss 5 proven strategies to take your blogging to the next level, and take your blog nearer to that top 10% of blogs that actually get read on a regular basis. Without further ado, here are 5 tips to follow if you want to become a better blogger and make money blogging.
1- Improve the quality of your content
The first step to improving your blog is to improve the reason that draws people to it in the first place: content.
Now, you may feel like your content is already excellent. You write well, you use correct grammar, and you make sure to include a lot of information. This is good, but it may still not be enough. It is a given that good blog writing must be clear, concise, and free of any grammatical, syntax or spelling mistakes and of course typo.
Good writing for your blog must also do other things such as sustain the attention of your reader, and convince them to interact with you or come back to your blog again and again. So how do you do that? The first step is to understand that people have very limited attention span nowadays. You can’t expect them to start reading a 2000 words post that is barely divided into paragraphs, does not contain any pictures, bullet points or other media. Whatever length your posts have, and we recommend that it not be too short, you need to break them up into bite-size pieces of information.
Once you have that down to a T, let’s work on creating a writing style that promotes reader fidelity. Make sure that you finish every blog post with a call to action. It may be to leave a comment, it may simply be asking a question, or it may be telling your readers to implement a new habit into their lives. Whatever it is, this sort of writing will make your reader more likely to interact with you, and keep in touch with the blog as it seems to concern them on a personal level.
2- Use varied media
The quality of content is the most important thing that you need to work on as an aspiring blogger. Another thing that is often overlooked but also important is to diversify content. People are not attracted to reading articles or posts that contain just texts. So make the most out of every media out there. Include images throughout your articles, maybe link to a song that is relevant to your story, create a beautiful infographic or a map to your travel blog. This will make your content so much more vivid and lively, and will make the reader not only think about what you write, but provoke an emotional response, which is what you want when blogging professionally.
3- Make the most out of social media marketing
To be an online blogger and be successful with it, your blog needs to be read by thousands of people. Better still, you can aim for hundreds of thousands, even millions to read your blog. This is a hard task but it can be achieved by focusing on great, varied content, and a good knowledge of social media marketing.
Your blog needs to be out there. Your blog is not just an internet url. It should be a Facebook page, it should be an Instagram account, it should be all over Pinterest, it should have devoted tweets… Basically, to make your blog really take off and ensure that you draw as many interested people as possible towards it, you’re going to need to have it be a thing on social media.
Now, not every social media site is appropriate to promote your blog. Depending on your audience, you may not find your next blog readers on LinkedIn or on Snapchat, which both target a specific demographic (professionals and younger people).
But link your blog to your social media, have active accounts for it on various sites, and you are sure to increase traffic to your blog in no time.
4- Understand SEO strategies
A successful blog should be easy to find when doing a simple Google search of the keywords that your blog specializes in. This means if you have a blog on cupcake recipes, I should be able to Google ‘red velvet cupcake recipe’ and find your blog in the first 3 pages. Google users don’t tend to search beyond those first few search results. In order for your blog to make it to the top, you’ll need to understand a little bit about SEO, or Search Engine Optimization. SEO means that your blog makes a clever use of keywords which make Google and other search engines recognize it as an authority on the topic. It also means having a blog theme that is well-coded and works fast, as search engines tend to avoid promoting results which take too long to load. Finally, you need people to have links to your blog in their blogs in order to take it to the top of the search results.
SEO may seem daunting at first but it is actually quite simple. Just make sure that you research current best SEO practices, and create an SEO strategy that is appropriate to your blog, and it’ll grow beyond your wildest dreams.
5- Be consistent
One of the major reasons people fail at blogging is that they quit. Your blog won’t be perfect at first. Your posts will be a bit wonky, your site won’t be the most aesthetically appealing and your social media will have very few followers. This is completely okay. The success to a successful blog is to keep creating great content consistently, engaging with readers on a daily basis, and finding new ways to grow your blog a little bit each day. Remember, blogging is a marathon, not a sprint.
So take some time to establish a month by month strategy, keep writing consistently, and never give up. After all, only the very most tenacious of bloggers ever make it to the list of those who truly make money blogging and create an empire for themselves.
To Your Success!
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